Parsa
Navidi
copywriting
Expert

Hey, Parsa here.👋 As a versatile creative, I've worn many hats – from Digital Producer and Project Manager to Creative Director.
My passion is to craft compelling stories and elevate brands through strategic copywriting and Marketing. Help feed my passion!

Whether you're looking to breathe life into a dream, idea, or business with professional content like website development, branding, or need to supercharge an existing project with SEO expertise, I'm here to make it happen. Let's bring your brand's vision to life – reach out to me today!

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strategic copywriting
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My Blog works
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strategic copywriting
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My Blog works
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Recent copywriting & branding projects
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Recent copywriting & branding projects
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Transforming Real Estate Careers Through Persuasive Messaging

Transforming Real Estate Careers Through Persuasive Messaging

Experience the impact of persuasive copywriting through my work with FTGU Academy®, a beacon for aspiring real estate entrepreneurs. FTGU Academy® is where the world of real estate meets the visionary mindset of a REALTOR-PRENEUR. At FTGU Academy®, we understand that being a realtor goes hand in hand with being an entrepreneur. It's a unique blend that we proudly refer to as REALTOR-PRENEUR. Our philosophy revolves around nurturing this entrepreneurial spirit within every individual, fostering the ability to thrive amid discomfort, uncertainty, and challenge. My journey with FTGU Academy® involved crafting the heart and soul of their brand—communicating a transformative approach to real estate career development. Our focus was clear: to convey that genuine growth materializes beyond one's comfort zone. It's in the embrace of discomfort and the ability to turn challenges into opportunities where true success emerges. With a precise choice of words, I helped FTGU Academy® paint a vivid picture of the transformation they offer. The academy promises a profound shift in mindset and a journey led by instructors who not only talk the talk but walk the walk, boasting tangible results that speak volumes. FTGU Academy's comprehensive program, delivered through persuasive messaging, equips you with the mindset, strategies, and tools to conquer obstacles, adapt to change, and reach new summits of success. The text I crafted emphasized the power of embracing discomfort as a catalyst for growth, navigating uncertainty with unwavering confidence, and transforming challenges into golden opportunities. This portfolio piece showcases not just the art of copywriting but the ability to infuse a brand's essence into every word, making a compelling case for why FTGU Academy® is the go-to destination for real estate professionals ready to elevate their careers to new horizons.
Crafting Persuasion Through Influencer Marketing: My Webinar Journey

Crafting Persuasion Through Influencer Marketing: My Webinar Journey

Come with me on a captivating journey into the realm of influencer marketing, where the written word becomes a powerful tool for success. In my recent webinar, thoughtfully hosted by Shoplazza, I unraveled the strategies, techniques, and best practices that are fundamental to your journey in influencer marketing. Titled 'Discover the Power of Influencer Marketing,' this virtual masterclass streamed live on YouTube. While the script may not have explicitly revolved around copywriting, the underlying theme was the art of crafting persuasive, audience-focused content. In this dynamic session, I shared the latest trends in influencer marketing, demonstrating the critical role of compelling copy in making your message resonate with audiences. This goes beyond influencer selection and partnership strategies; it's about using the written word to transform an audience into loyal customers. Whether you're just setting out on your business journey or looking to enhance your existing strategies, this webinar was meticulously crafted to empower you with the knowledge and tools needed for influencer marketing success. Your message isn't just carried by influencers; it's carried by words that resonate and prompt action. The webinar was designed to equip attendees with actionable knowledge, practical tips, and real-world examples of how persuasive content can transform a brand. It aimed to empower businesses to harness the power of influencer marketing, turning the written word into the most compelling advocate for your brand. For now, remember that in the world of influencers, the written word wields incredible power, turning potential into persuasion, and audiences into advocates.
Crafting Authentic Narratives: Unveiling Personal Brands Through Documentary-Style Videos

Crafting Authentic Narratives: Unveiling Personal Brands Through Documentary-Style Videos

In the realm of storytelling, authenticity reigns supreme. It's not just about relaying facts; it's about weaving a narrative that connects, resonates, and leaves a lasting impact. My journey as a copywriter and director has been defined by this principle, and one of the most remarkable chapters in my portfolio is the creation of a collection of documentary-style videos. These documentaries weren't just ordinary films; they were a journey into the heart and soul of our client's backstory, each frame crafted meticulously to further develop their personal brand. The goal was clear: to harness the power of storytelling to communicate the essence of our client's journey, values, and vision. With my dedicated team, we embarked on a mission to bring these documentaries to life, where each word and every frame had a distinct purpose. The storylines were crafted with precision, the interviews were carefully conducted to extract the most poignant anecdotes, and the visuals were chosen to complement and enrich the narrative. But it was the role of copywriting that breathed life into these documentaries. The power of persuasive writing is often understated in video production, yet it's the foundation of storytelling. Through compelling scripts, I conveyed the emotions, aspirations, and challenges our client faced, and how they overcame adversity to reach their current standing. Each line was a testament to the art of persuasion, a tool that turns stories into inspirational journeys and viewers into devoted followers. The result was a series of documentaries that not only unveiled our client's personal brand but also showcased the transformative power of storytelling. With these documentaries, we didn't just recount a story; we etched it into the hearts of the audience. This portfolio piece is a testament to my ability to use copywriting as a transformative force, shaping narratives that leave a profound impact. It's a reminder that behind every compelling video lies a script that weaves the tale of authenticity, connecting personal brands with their audience in a way that mere facts cannot. If you're ready to embark on a journey of authentic storytelling and take your personal brand to new heights, I'm here to craft narratives that resonate and inspire, one word at a time.
Scriptwriting That Transforms Perceptions: Shoplazza - Together We Succeed

Scriptwriting That Transforms Perceptions: Shoplazza - Together We Succeed

In the realm of impactful storytelling, my role as a copywriter reached its pinnacle with Shoplazza's "Together We Succeed" script. While the YouTube video may not boast millions of views, its significance transcends mere numbers. It achieved something far more profound – it reshaped how countless individuals and clients perceived the company. In a world where misunderstanding can sow doubt, this script became a beacon of clarity and conviction. Shoplazza's partners, merchants, and employees received it with heartfelt gratitude. Their unwavering support and contributions allowed the video to become a vessel of transformation, propelling the company toward remarkable achievements. This script played a pivotal role in Shoplazza's journey, showcasing their strengths, passion, and collective efforts. It led to the company's recognition as 'SAS Company of the Year' and 'Tech Entrepreneur of the Year,' and even a nomination for the prestigious 'Webby Awards.' But its true power lies beyond the accolades. To the dedicated employees, it painted a vision of the e-commerce future. To valued merchants, it unlocked the path to business success. To invaluable partners, it fortified the foundation of a thriving e-commerce landscape. While YouTube views may be one measure of success, this script demonstrated that the true impact of compelling storytelling goes far beyond the screen. It convinced and inspired, creating a ripple effect that transformed perceptions and empowered businesses.
Expert Insights on the Power of Copywriting at the White Label Expo - LV

Expert Insights on the Power of Copywriting at the White Label Expo - LV

I am thrilled to share my recent success at the White Label Expo - LV, where I had the honor of delivering a captivating talk on achieving success in the fiercely competitive world of eCommerce and social commerce. While my journey in this industry has been marked by various roles, my passion for one key element has remained constant—copywriting. Over the years, my involvement in the eCommerce and social commerce sphere has allowed me to recognize the immense impact of compelling and persuasive copy. I've seen how the right words, thoughtfully crafted, can transform a website into a conversion powerhouse, breathe life into a brand's story, and establish a genuine connection with customers. As a digital marketer for Shoplazza, I've had the privilege of putting my copywriting skills to work, crafting messages that resonate with the target audience, driving engagement, and ultimately boosting conversions. Copywriting, for me, is not just a task but an art—where every word carries the potential to influence and inspire. During my talk at the White Label Expo, I delved into the intricacies of effective copywriting. I shared insights on creating copy that builds trust, instills confidence, and compels action. From the art of storytelling to the psychology of persuasion, my mission was to empower the audience with the knowledge and skills needed to craft copy that stands out in the digital noise. I believe that copywriting is the cornerstone of successful eCommerce and social commerce ventures. It's the bridge between businesses and their customers, a catalyst for engagement, and a conduit for conveying the unique value of a brand. In a world where content is king, copywriting reigns supreme. As you read this, I encourage you to recognize the immense potential of copywriting in your own endeavors. It's not just about words; it's about the stories you tell, the emotions you evoke, and the actions you drive. May my insights inspire you to harness the full potential of copywriting in your eCommerce and social commerce journey.
Empowering Artistry Through Persuasive Messaging: Organic Art Candles and Natural Beauty Products

Empowering Artistry Through Persuasive Messaging: Organic Art Candles and Natural Beauty Products

In the world of e-commerce, it's not just about selling products; it's about crafting compelling narratives that connect with an audience on a deeper level. My journey with an all-female, Asian-owned small business on Etsy was an exploration of this art. This brand held a unique vision—to make affordable, organic, and eco-friendly home decor and beauty products accessible to all, inspiring a cleaner lifestyle. It was a vision I resonated with, and my role as a copywriter was to transform their mission into persuasive messaging. The heart of this endeavor lay in the written word. It was about crafting product descriptions that not only highlighted the features but conveyed the essence of organic and eco-friendly living. It was about using words to ignite a desire for a more sustainable and cleaner lifestyle, one product at a time. Each word was carefully selected to emphasize affordability, quality, and the transformational power of their offerings. But my role went beyond the individual products. It extended to the brand's mission to support local artists, photographers, designers, digital illustrators, and more. They aimed to foster creativity within the community, and my copywriting helped bring this vision to life. The brand's 'About Page' was a canvas for me to paint a picture of not just what they sell, but why they sell it. It was about conveying the value of supporting creative work, showcasing the unique fusion of local artwork with product labels. Each sentence was an opportunity to add an artist's touch to an audience's personal space, turning a mere purchase into an opportunity to support and celebrate creativity. This portfolio piece is a testament to my ability to use persuasive messaging to convey a brand's mission, values, and vision. It's about the power of words in transforming not just products but mindsets. If you're looking for a copywriter who can infuse your brand with a narrative that resonates and inspires, I'm here to craft stories that turn products into experiences, one word at a time.

My skills

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Things I'm pretty great at
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Sweet stuff I do
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My skills
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Things I'm pretty great at
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Sweet stuff I do
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Copywriting and Content Strategy.

Unlock the persuasive power of words with my copywriting and content strategy service. I craft compelling content that not only communicates your brand's unique story but also engages and converts your target audience. My content strategy is designed to elevate your online presence, enhance user experience, and drive meaningful connections.

Content Creation

SEO Optimization

Audience-Centric Messaging

Engaging Blog Posts

Conversion-Focused Copy

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Brand Strategy and Positioning.

Your brand is more than just a logo; it's an identity that tells a story. My brand strategy service dives deep into your goals, needs, and audience to craft a unique brand identity that resonates. I develop a strategic roadmap to position your brand effectively in the market, setting you apart from the competition.

Consultation and Discovery

Branding Audit and Analysis

Identity Development

Market Research

Competitive Positioning

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Influencer Marketing and Content Collaboration.

Leverage the power of influencer marketing to reach new heights with your brand. I specialize in influencer partnerships, from identifying the perfect influencers for your industry to crafting persuasive content. My service ensures your brand message is communicated authentically and effectively.

Influencer Identification

Authentic Content Creation

Engagement Strategies

Measuring and Analyzing Impact

Collaborative Content Planning

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Creative Direction and Brand Storytelling.

Bring your brand's story to life with my creative direction and brand storytelling service. I'll guide you in crafting a narrative that resonates with your audience and sets your brand apart. My expertise in creative direction ensures that every visual element aligns with your brand's essence.

Visual Identity Development

Storytelling Strategy

Visual Content Creation

Brand Consistency

Creative Direction for Impactful Campaigns


A little about me.

From a diverse creative background that includes roles as a digital producer, project manager, and creative director, I've transitioned into a dedicated copywriter. My journey began with a degree in Cinema and Media Arts from York University and today, my primary focus is on crafting persuasive copy and marketing strategy.
My passion lies in the power of words, whether it's creating engaging content, optimizing for search engines, or nurturing authentic brand voices. My goal is to help businesses and individuals communicate their unique stories effectively, guiding them towards their goals.
As an expert in copywriting, marketing, and branding, I'm here to make your messages resonate, your content convert, and your goals a reality. Let's embark on this journey of compelling storytelling and impactful content together.

I'm a happy freelancer, food-lover, musician, MCU fanatic, & many more things. In every part of my life - I'm thankful to get to do what I do each and every day to try and make the world a little more beautiful. I change my mind about the MCU... it's kinda whack now.

happy husband